Play with diamond

Luxury jewellery brand

The most ethical and sustainable

Luxury brands use jewelry and precious stones to achieve uniqueness in design, despite arguments against this simplistic approach

Working with a luxury brand is never easy. Owners want to look unique compared to other more powerful and older brands. Arguments that a luxury brand should look simple and not be associated with any piece of jewelry or precious stone do not work. Main phrase from the brief: We need an integrated approach to corporate identity packaging companies with maximum immersion in our messages, vibes and philosophy. Yes! We like this task!

"Our main mission is to create an honest and a transparent secondary jewelry market throughout the Russian Federation, as well as occupying a totally leading position in it, — say Evgeny Matveev, partner Mr.Diamond. — My main starting idea was to buy on Ebay and Arbat, restore to the state new, make high-quality photo content and sell through thematic online platforms, receiving additional value for quality and service".

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