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Category positioning

We help companies define the category they compete in, understand the competitive landscape and build a distinctive market position. The result is a clear value proposition that makes the business easier to understand, differentiate and choose.

  • CATEGORY DEFINITION & CREATION

  • MARKET & COMPETITIVE LANDSCAPE

  • COMPETITOR BENCHMARKING

  • VALUE PROPOSITION & DIFFERENTIATION

  • MARKET & GO-TO-MARKET POSITIONING

  • SELECTED CATEGORY POSITIONING PROJECTS

  • CATEGORY POSITIONING INSIGHTS

_ Related Projects

Play with diamond

Сhic, sparkle, luxury — the basics of brand design and web for a jewellery boutique aimed at e-commerce.
Exclusive access is key to allure

Development of an exclusive brand for wine distributor SimpleWine Privé.

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