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WHEN MUSIC IS YOUR LOVE LANGUAGE

Concept design power of sound

AT BOSE, WE BELIEVE IN THE POWER OF SOUND. IT’S THE MOST POWERFUL FORCE ON EARTH. AND WE’VE DEDICATED OURSELVES TO IMPROVING IT FOR NEARLY 60 YEARS

Massachusetts Institute of Technology professor of electrical engineering Dr. Amar G. Bose (d. 2013) founded Bose Corporation in 1964 after being disappointed with the sound quality of a newly purchased stereo. Four years later, he introduced a speaker system that came close to reproducing the experience of live music. Today, the company manufactures music and home theater systems, and loudspeakers for the home, vehicles and professional venues. Bose also makes noise reduction headsets for aviation and consumer use.

Transformation of brand Velve was formulated simple: company need modern face and sensitive filling. Ребрендинг Velve требовало смены вектора развития бизнеса. Из небольшой строительной компании, занимающиейся реставрационными проектами, Velve выросла в лидеры строительного бизнеса Латвии.

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